Ci sono centinaia di migliaia di diversi marchi ed i loro nomi sono il fattore decisivo che influenza l’acquisto. Alcuni sono simili tra loro e sono antagonisti nello stesso mercato. Nonostante ciò molti di loro sono in realtà di proprietà delle stesse società più grandi. Forse non lo sapete, ma esistono 5 società madri nel mondo che controllano qualsiasi prodotto compriate.
01. KRAFT FOODS: A.1., Athenos, Breakstone’s, CapriSun, Cheez Whiz, Claussen, Cool Whip, Country Time, Cracker Barrel, Crystal Light, Gevalia Kaffe, Jell-O, Jet-Puffed, Kool-Aid, Kraft Dressing, Kraft Macaroni & Chees, Kraft Mayo, Kraft Natural Cheese, Kraft Singles, Lunchables, Maxwell House, MiO, Miracle Whip, Oscar Mayer, Philadelphia, Planters, Polly-O, Stove Top, Tassimo, Velveeta.
02. UNILEVER: Axe, Becel, Blue Band, Comfort, Domestos, Dove, Flora, Algida, Hellmann’s, Knorr, Lifebuoy, Lipton, Lux, Magnum, Omo, Rexona, Signal, Sunsilk, Surf, Unilever Food Solutions, Ades, Ala, Amora, Arisco, Aviance, Badedas, Ben & Jerry’s, Bio Tex, Breeze, Brilhante, Brooke Bond, Bru Istant, Brut, Cajoline, Calvé, Caress, Carte D’Or, Cif, Citra, Clear, CloseUp, Consort, Continental, Coral, Cornetto, Cremissimo, Crème Bonjour, Cup A Soup, Deli K’At, Doriana, Dorina, Drive, Dusch Das, Eskinol, Fari Lovely, Fissan Baby, Fruttare, Hazeline, Hera, I Can’t Believe It’s Not Butter, Impulse, Jif, Klondine, La Danesa, Lakmé, Lever 2000, Latta, New Magic, Maille, Maizena, Marmite, Max, Mazola, Mentadent, MoodsHair, Motions, Neutral, Nexxus, Noxzema, Pears, Perla, Persil, Pfanni, Planta Fin, Pond’s, Popsicle, Pure It, Puro, Q-Tips, Rama, Rin, Rinso, Robijn, Saga, Savo, Savora, Skip, Soft, Solero, St. Ives, Sotork, Suave, Sun, Sunlight, Surf Excel, Tigi, Thea, Tortex, Unox, Unox Intelligent, V05, Vaseline, Viennetta, Viss, Vivere, Wall’s, Wheel, Williams Expert, Xtra, Zwan, Zwitsal, AIM, Altis, Amino, Amodent, Andrélon, Andy, Annapuma, Astra, Baba, Bantnmop, Bango, Becela, Best Foods, Block & White, Bona, Bovril, 3 Roses, Taaza, Taj Mahal, Buavita, Bushells, Cafe Zero, Chirat, Choysa, Clinic Plus, Coco, Colman’s, Conimex, Cream Silk, Croma, Cucciolone, Cunatai, Dawn, Deja, Delicata Cremosa, Delma, Dero, Du Darfst, Effi, Elconomi Handalan, Anaie, Elefante, Elle 18, Elmlea, Elephant, Ebra, Fab, Fofo, Folicuré, Frigo, Fruco, Fruit d’Or, GB Glace, Gabi, Geisha, Glaxose-D, Glen, Globus, Glysolid, Good Morning, HB, Mamam, Hertog, Holanda, Iberia, Whmapko, Joko, Just For Me, Kannha, Kasia, Kibon, Kissan, Knorrox, Kuner, La Perfecta, Lan-Choo, Ciwo, Lavo Matic, Le Sancy, Ayush, Ligeresa, Linera, Linic, Lizano, Lusso, Lyons, Malloa, McColin’s, Milda, Mimosin, Modern, Mondamin, Monsavon, Misa, Natura’s, Nea Oytinh, Nevex, Organics, P/S, PGtips, Pearl Dust, Pinguino, Pot Noodle, Prodent, Proderm, Pummarò, Nbiwka, Radiante, Rafhan, Ri-K, Robertsons, Sana, Sanella, SariWangi, She, Sol Nlielaio, Solo, Sunil, Sunlight, Super Fresco, Super Pell, Szavo, Tuli, Tulipan, Te Club, Tio Rico, Ultrex, Unox, Vaqueiro, Via, Viso, Vixal, Wipol, Wonderlight, Zeeuws Meisje, Zendium.
03. PEPSICO: Pepsi, Lay’s, Gatorade, Quaker, Tropicana, Mountain Dew, Diet Pepsi, 7Up, Doritos, Cheetos, Mirinda, Lipton, Ruffles, Tostitos, Aquafina, Pepsi Max, Brisk, Sierra Mist, Fritos, Diet Mountain Dew, Starbucks, Walkers, Muller, Sobe Lifewater, Stacy’s, Alvalle, H2Oh, Walkers, Pepsi Next, Pepsi Kick, Duys, Propel Zero, Naked Juice, Sabra, Sun Bites, Fritos, Yedigun, Red Rock Deli, Kurkure.
04. P&G: AZ, Braun, Dolce & Gabbana Fragrances, Dolce & Gabbana Make Up, Fluocaril, Gilette, Gilette Fusion, Gucci, Head & Shoulders, Herbal Essence, Hugo Boss, Koleston, Kukident, Lacoste, Laura Biagiotti, Mach3, MaxFactor, Metamucil, Olaz, Oral B, Pantene, Parogencyl, Puma, Replay, Rochas Paris, Sebastian, Venus, Vibovit, Vicks, Wella, Ambipur, Ariel, Bolt, Braun, Dash, Duracell, Eukanuba, Fairy, Febreze, Lenor, Mastro Lindo, Pringles, Swiffer, Viakal.
05. NESTLE: Aero, Alpo, Bakers Complete, Beneful, Boost, Buitoni, Butterfinger, Cailler, Carnation, Cat Chow, Cerelac, Chef, Chef Michael’s, Canine Creations, Chef-Mate, Chocapic, Cini Minis, Coffee-Mate, Cookie Crisp, Crunch, DiGiorno, Dog Chow, Dreyer’s, Estrelitas, Extreme, Fancy Feast, Felix, Fitness, Friskies, Gerber, Gerber Graduates, Gorumet, Haagen Dazs, Herta, Hot Pockets, Jack’s, Kit Kat, La Laitiere’s, Lean Cuisine, Maggi, Milo, Minor’s, Movenpick, NaturNes, Nascafé, Nescafé Cappuccino, Nescafé Decaff, Nescafé Dolce Gusto, Nescafé Gold Blend, Nescafé Original, Nescafé Original 3in1, Nescafé Ready to Drink, Nespresso, Nesquik, Nesquik Breakfast Cereal, Nestea, Nestlé Ice Cream, Nestlé Pure Life, Nestum, Nido, Nutren Junior, Optifast, Orion, Peptamen, Perirer, Poland Spring, Purina, Purina One, Purina Pro Plan, Resource, San Pellegrino, Sjora, Smarties, Stouffer’s, Thomy, Toll House, Tombstone, Wonka.
Surfa
